D-Squared is another Canadian designer success story. The fashion line was created by two Canadian brothers, Dean and Dan Caten. In 1989, after finishing fashion school in New York, they moved to Milan, Italy to pursue their dreams of fashion. However, they soon discovered it was harder that they thought. Struggling to make a name for themselves, they became party hosts and began networking within influential society in Italy.
They decided to participate at a Parisian tradeshow and paid their friends to pretend to make orders in order to create a buzz around their table. As a result, they received $ 500,000 worth of orders and secured accounts. In 1995 they debuted their very first men’s collection, and followed that in 2003 with their very first women’s collection.
Since then, DSquared’s fashion lines have been worn by celebrities such as Justin Timberlake, Lenny Kravitz, and Madonna. In 2000–2001, the brothers designed over 150 pieces for Madonna’s Drowned World Tour 2001.
Dean and Dan Caten are also designing the new official uniforms for football team Juventus.
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